ASUS is building a New Cult of Phones

The Zenfone 3 offers laptop like specs in a superb smartphone body

Asus announced the Zenfone 3, its third generation of Zenfones, at the Zenvolution which is an event held in Taipei. Just a day ahead of the Computex, 2016, Asus unveiled a lot of new gadgets and the Zenfone 3 was one of them. The Zenfone 3 Deluxe has a great look and feel with an all-metal body rendering elegance to the phone and a matte finish making it look splendid. Even the antenna lines are hardly visible making it the world’s first phone to have an invisible antenna design.

But the Zenfone 3 is more than just eye-candy. It has some powerful specs to go along with the superb design. We are talking about 6GB RAM and up to 256 GB of built in storage which is similar to the ultra-fast flash memory used in the Samsung Galaxy S7. What makes it even better is that it can be expanded further with the help of a microSD card.

Before you ask, it is a phone even though the specs make me imagine one of those ultraportable laptops instead. In addition to these, the Zenfone 3 has high resolution speakers and it comes with a hybrid SIM slot. While the 64GB version of the phone will set you back by $500, the company has not disclosed the pricing for the 256GB model yet.

The Zenfone 3 family has the Zenfone 3 Deluxe at the top of the family, but more affordable versions include the Zenfone 3 and the Zenfone 3 Ultra. The Ultra has a massive 6.8 inch display which gives it more of a tablet-like look.

The cameras on all the three phones are of high quality. The Deluxe and the Ultra have a 23 megapixel Sony IXM318 sensor-based camera while the Zenfone 3 has a 16 megapixel camera. The cameras have a lot of great features packed in them making capable of a lot of good photography. For the selfie induced smartphone users, all the three phones have 8 megapixel front cameras.

All the three models will have Android Marshmallow with the Zen UI 3.0 skin on it. While you will still be dealing with some bloatware, the interface looks a lot cleaner than previous versions. Smartphones have been reaching for the sky ever since they have gone mainstream. Smartphone manufacturers have been building profits year after year, and with innovation like this, we have no doubt that they will continue to keep their users delighted.

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