Cross-cultural Issues in the 21st Century Marketing

The late 1990’s have been proved to be the beginning of the most exciting and opportunistic years in the history of marketing. Mass marketing, as we know it is “out” and customized marketing becomes more and more important as we are entering the 21st Century. It is clear that marketers in the 21st Century will need to face challenges more than ever before in terms of electronic marketing, global marketing, and cross-cultural marketing. At the same time these ...

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Gateway

The term ‘gateway’ is used to describe a range of Internet sites that in some way provide access to other, predominantly Internet-accessible, resources. Gateways are intended to facilitate resource discovery by their target audience – to help their users find what they need via the Internet.

The use of the term ‘gateway’ varies and is often qualified but, in the Renardus context, it is defined in the following ways:

Information Gateways and Subject Gateways

Information Gateway – a generic term that refers ...

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