Cross-cultural Issues in the 21st Century Marketing

The late 1990’s have been proved to be the beginning of the most exciting and opportunistic years in the history of marketing. Mass marketing, as we know it is “out” and customized marketing becomes more and more important as we are entering the 21st Century. It is clear that marketers in the 21st Century will need to face challenges more than ever before in terms of electronic marketing, global marketing, and cross-cultural marketing. At the same time these ...

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Library Organization, Management and Administration

This study delineates subtle distinctions in organization, management and administration which may be equally important for organizers, managers and administrators of all types of institutions and enterprises- either academic, business, industrial or learned, and the study may be useful and applicable not only to library and information science, but also to management. public administration, finance, economics, statistics, mathematics, psychology, sociology, and the like.

Organization vs. Management
“Organizing” literally, is a process of doing work or making arrangement ...

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Marketing of Information Services: A Conceptual Framework

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Introduction

Before 1970, the concept of marketing was restricted almost exclusively to organizations supplying products rather than services. Although the idea of applying marketing principles to library activity was realized by Dr. S. R. Ranganathan in 1930s himself and on the basis of which the Five Laws of Library Science were formulated by him. Over the last few years, a number of information services have been ...

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Marketing Facts Definition

Following are the some marketing glossary:

Global Marketing (global marketing) – the further development and deepening of international marketing. Global Marketing is used by global organizations that are trying to conduct its production and sales activities, considering the whole world as one big market, where its regional and national differences do not play a decisive role.

Marketing differentiated (differentiated marketing)-type of marketing, in which the organization seeks to develop multiple market segments with a specially developed products for them and specific marketing ...

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Should Libraries Engage in Marketing?

Recently, various libraries around the world have been actively and aggressively participating in marketing. Librarians have come to understand the importance of application of marketing principles in their libraries. There is no denying the fact that marketing, as a tool, helps further the goals that an organization sets for itself by focusing on the lifetime value of a customer. And the same fact holds true for libraries as well, which have been facing increasingly stiff competition from the modern changes.

What ...

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How to Write a Marketing Plan

How to Write a Marketing Plan?

A market plan defines the existing market situation of your business and its marketing strategies. Market plans generally spread over a term of one to five years. The aim of a marketing plan is to indicate the actions and steps to be taken to accomplish the goals of a business. The content of the plan is of importance and not your style of writing. Here is how you can write a marketing plan for your ...

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