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Marketing, School of Business, Emporia State University, 1200 Commercial Dr.,
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ABSTRACT

While the idea of virtual corporation as a strategy has been given a lot of attention to date, very little work has been done to address the concept from the academic viewpoint. This paper formally addresses the Virtual Corporation with regard to how it promises to meet the needs of consumers who are evermore becoming the

Document management, Research
collection, customer services, Economic Man, employee training, postmodern business, power mechanization, purchasing, virtual corporation