Introduction

Business Sales Review. As the competition in markets for products and services continue to become more intense, it is imperative for organizations to improve their attempts to plan for the future (Smith & McIntyre, 1994). Affiliate Program is one of the tools that organizations use to plan for their futures and is a boost for the sales forecast. Sales forecasts have become a key component of most firms as has brand awareness.

Articles, Marketing, Research
Delphi technique, Quantitative Forecasting, Sales Forecasting, sales forecasting model, sales forecasting process