Author: Hanna Carlsson

Abstract: The subject of this master thesis concerns the area of change in libraries, with special orientation towards privatization. Its aim is to investigate how privatization is portrayed in one of Sweden’s largest library magazines, Biblioteksbladet, in order to gain insight into why these portrayals are what they are, and what consequences they might get. Three theoretical viewpoints create the general base of the thesis; first, Fairclough’s critical discourse analysis (CDA) theory on the relations between text and society; second, Audunsson’s theory concerning how change is dealt with in public libraries; and third, a conceptual framework on privatisation consisting of definitions and perspectives of the phenomenon. Fairclough’s CDA is also used as the methodological approach for this study. The analysis has evolved around four analytical strategies, namely wordmeanings, modality, metaphors and interactional control. These strategies have unveiled different sides of the depiction of privatisation, where four dominating portrayals could be seen. These portrayals were named as follows: privatisation as leaving the past, as a matter of basic values, as a matter of economy and as a debate. The material also showed a division in different perspectives, where the advocating and the questioning perspective dominated. These perspectives could be seen in the various portrayals of privatisation, where privatisation as leaving the past was exclusively advocating while privatisation as a matter of basic values was strictly questioning. This emphasized the importance of library values when it comes to the attitude towards change.

1 Introduction
The libraries’ existence has long seemed self-evident, but various suggestions and elements of debate and research on Swedish libraries, sometimes cause for concern. Conditionality of today’s public libraries seem to increase, as well as the requirements and expectations for change and development. Change and development in itself is factors that are neither negative or alarming, but rather a channel of improvement. The issues, however, seems to hang over the libraries in Sweden this discussion is: How much can a business change without losing its original purpose? Is change really a good thing? In recent years, since Diesel Works Town Library was transferred from municipal operations to staff of cooperatives, has just become a factor privatization force to be reckoned with in the debate the libraries development and change. While privatization of library but also, in general, has been so insistent advocate “in other parts of an uncertainty about what change in the form of alternative modes of operation with it. This creates complications and conflicts, and libraries of Sweden and its involvement with reading interest in what is written on the subject. The voices and opinions heard in this kind of discussions may thus often great momentum and has every opportunity to influence the general approach to, in this case, the privatization phenomenon. I would therefore like to This paper examines how the privatization of the library obtained in trade-related journals.

1.1 Change in then and now
Developments in recent years are not the only examples of the relatively drastic change proposed in the Swedish library operations. Nor is it a new phenomena that change is being resisted. This section deals with how the situation Swedish library looked at the turn of the century, linked to current events.

1.1.1 Changes to disclosure
Although the library’s existence has long been considered self-evident, so has its mode of operation is not always been there. Here is an explanation of the emergence of today’s traditional mode of operation, the publicly-controlled library. Today’s public libraries have their origin in the Anglo-Saxon equivalent of public libraries, as long as was a relatively wide concepts. It represented the publicly accessible library in contrast to the closed privately owned. Around the mid-1800s, however, developed a library was marked by some specific features, such as possession of both the reference stocks and for lending, public finance, focusing on all groups of society and a base in legislation. The first library that met these requirements was the Boston Public Library (BPL), which was established in 1854 after a number of less successful attempts to merge libraries, and where the funding was both private and municipal. What made Boston unique was that they were the first to found a library of a law, which meant the possibility that the collection of taxes to support library activities. At this point differed the library before BPL operated municipal and offered free lending to allmanheten.1
1 Torstensson, Magnus (1996). To analyze the breakthrough of the modern public library ideas. The example of Sweden and some comparisons with the United States, p. 16 et subseq.

The introduction of this library structure in Sweden began using Valfrid Palmgren. She visited during the autumn of 1907 the United States to study their public library ideas and then worked for their inclusion in Sverige.2 Library activities Sweden around the turn of the century was divided and looked very different at various libraries, Palmgren and proposed a merger of the various systemen.3 She also drew attention to contemporary Swedish public libraries only addressed groups of lower education, and hence automatically got to keep a relatively low level in various fields. Palmgren 1911 came with its proposal, which she advocates a Development of the American ideerna.4

It previously had brought the greatest resistance for development of the early Swedish public libraries, who then called the parish library and founded the church, were the claims on the government grants. It was considered inappropriate that the state would interfere in libraries fr

Articles, Bibliometrics, Library management, Research
Audun Johansson, change, discourse analysis, Fairclough, library, library; change; privatization; Audun Johansson, privatization, the library's core values, the library's core values; Fairclough