In recent years, libraries of all types have found it necessary to compete for both money and clients as major changes have occurred. Corporate librarians have realized that they must show management why they are useful and how they contribute to the bottom line. Public libraries face stiff competition for funding. Additionally, the Internet brings a whole new dimension of competition that public, academic, and corporate libraries are facing daily. Whereas budget problems have been around for some time, the recent competition from the Internet can translate into fewer users, despite the fact that the Internet is also a crucial tool used by librarians for research and marketing.

In an interview for this article, Suzanne Ward (author of Starting and Managing Fee-Based Services in Academic Libraries, JAI Press, Inc., 1997) told me that

Articles, Marketing
administrative support, diversifying revenue, library services, log analysis, Marketing Plan, Public libraries