Tag Archive: Virtual Company
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VIRTUAL CORPORATIONS: THE PROMISE AND THE PERIL
BY *Kevin R. Coulson, Ph.D. coulsonk@emporia.edu S. Prasad Kantamneni, Ph.D. kantamnp@emporia.edu *Please address all correspondence to the first author at: Department of Marketing, School of Business, Emporia State University, 1200 Commercial Dr., Emporia, KS 66801 ABSTRACT While the idea of virtual corporation as a strategy has been given a lot of attention to date, very [...]
