Multimedia Advanced Customer Communication Media

Communications Technology is a term used for the merging of Information Technology and telecommunications.

New communication technologies are being introduced to media at an astonishing rate that is alarmingly difficult. More and more categories in this field are involved in this development like Digital Television and Video, Multi channel television, PPTV Streaming Media, Interactive Television, Radio Broadcasting, Digital Signage, Cinema Technologies among others.

In the area of Computers and Consumer Electronics, new introductions on Communications Technologies like Personal computers, Video ...

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Should Libraries Engage in Marketing?

Recently, various libraries around the world have been actively and aggressively participating in marketing. Librarians have come to understand the importance of application of marketing principles in their libraries. There is no denying the fact that marketing, as a tool, helps further the goals that an organization sets for itself by focusing on the lifetime value of a customer. And the same fact holds true for libraries as well, which have been facing increasingly stiff competition from the modern changes.

What ...

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How to Write a Marketing Plan

How to Write a Marketing Plan?

A market plan defines the existing market situation of your business and its marketing strategies. Market plans generally spread over a term of one to five years. The aim of a marketing plan is to indicate the actions and steps to be taken to accomplish the goals of a business. The content of the plan is of importance and not your style of writing. Here is how you can write a marketing plan for your ...

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