Tag Archive: Building Brand Equity
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Building Niche Brands Lessons Learned from the International Technology Super-Brands
Introduction Marketers in a variety of industries build and leverage their brands to develop new business lines and open new markets. A relative newcomer to the use of branding is the high tech industry. There, where innovation can erase competitive advantage in a matter of months, companies such as Hewlett-Packard, Compaq and Microsoft are all [...]
