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	<title>Information Science Today&#187; Brand Associations</title>
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		<title>Building Niche Brands  Lessons Learned from the International Technology Super-Brands</title>
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		<pubDate>Thu, 17 Dec 2009 00:23:26 +0000</pubDate>
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				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Brand Associations]]></category>
		<category><![CDATA[Brand Celebrity]]></category>
		<category><![CDATA[Brand Identity]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Branding Acceptance]]></category>
		<category><![CDATA[Branding Process]]></category>
		<category><![CDATA[Building Brand Equity]]></category>
		<category><![CDATA[Building Niche Brands]]></category>

		<guid isPermaLink="false">http://infosciencetoday.org/?p=812</guid>
		<description><![CDATA[Introduction Marketers in a variety of industries build and leverage their brands to develop new business lines and open new markets. A relative newcomer to the use of branding is the high tech industry. There, where innovation can erase competitive advantage in a matter of months, companies such as Hewlett-Packard, Compaq and Microsoft are all [...]]]></description>
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