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Relative Changes in Market Values for Year Before and Year of CEO Exoduses

By
Terrence Mills, BBA
A. Bruce Clark, Ph.D.
Texas Southern University
ABSTRACT
Because of gaps in the marketing literature regarding the relative change in the market value (i.e.,

The Salesperson

Introduction
Business Sales Review. As the competition in markets for products and services continue to become more intense, it is imperative for organizations to improve their attempts to plan for the future (Smith & McIntyre, 1994). Affiliate Program is one of the tools that organizations use to plan for their futures and is a boost for the sales forecast.

The Gray Market as a Growth Tool for Small High Technology Firms: A Conceptual Framework

Gray market activity has received much attention in academic journals, trade publications, and popular periodicals.

Cross-cultural Issues in the 21st Century Marketing

Introduction
The late 1990′s have been proved to be the beginning of the most exciting and opportunistic years in the history of marketing. Mass marketing, as we know it is “out” and customized marketing becomes more and more important as we are entering the 21st Century. It is clear that marketers in the 21st Century will need to face challenges more than ever before in terms of electronic marketing, global marketing, and cross-cultural marketing.

Cultural Awareness and Learning: An Anthropological Study of the Consumers at a Chinese Buffet in North America

INTRODUCTION
Recent studies find out that the population in the United States has kept growing and become even more diversified since last decade.

Consumer Experience Tourism

A web site providing information on the workings of such everyday items as computers, heat pumps, and automotive engines now receives over 1 million hit per month (see howstuffworks.com).

Library Organization, Management and Administration

This study delineates subtle distinctions in organization, management and administration which may be equally important for organizers, managers and administrators of all types of institutions and enterprises- either academic, business, industrial or learned, and the study may be useful and applicable not only to library and information science, but also to management. public administration, finance, economics, statistics, mathematics, psychology, sociology, and the like.

ENVIRONMENTAL PERCEPTION IN BANK MARKETING STRATEGIES

ABSTRACT
Perception of environmental factors has always guided strategic management behaviour in organisations.

Opportunities vs. Challenges: A Cross-Cultural Approach to Internet Marketing

Charles Emery, Ph. D. and Robert Tian, Ph. D.*
The Internet together with many other factors fastens the process of the globalization.

Marketing of Information Services:A Conceptual Framework

Introduction
Before 1970, the concept of marketing was restricted almost exclusively to organizations supplying products rather than services. Although the idea of applying marketing principles to library activity was realized by Dr. S. R. Ranganathan in 1930s himself and on the basis of which the Five Laws of Library Science were formulated by him. Over the last few years, a number of information services have been experimenting with modern marketing methods or at least in certain aspects of marketing such as advertising and public relations.