Many thought it was archaic and dying, but after almost three decades years of existence, one of the most widely deployed standards for conducing e-Business transactions is as strong as ever, and even continuing to grow. At the same time, newer standards are evolving and competing for ubiquity in an ever-changing [...]
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July 18th, 2010
Information Network, Information professionals, Marketing
Online buyers
According to survey findings from the latest global trend, companies increasingly are using the Internet to purchase direct and indirect goods and services, and they are saving money as a result. For in matter of quarterly scenario, the percentage of direct materials purchased using the Internet surpassed that of indirect [...]
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December 24th, 2009
Articles, Marketing
By Thomas Schaefer & David Bouvin
Introduction
As the world moves into the millennium, many managers are questioning the way they run their organizations. The concepts of measure and improve that worked so well in the past simply don’t seem to be providing the desired benefits. Executives, managers, supervisors, and employees are now facing changes on multiple [...]
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December 23rd, 2009
Articles, Information systems, Marketing, Research, information science
Abstract:
Having already transformed business beyond recognition in barely two decades, information technology is now further expanding into the general culture and transforming society at an equally rapid rate due to the growth and popularity of personal and personalized computing. While the computer was once only a factor in the production of other goods, it is [...]
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December 17th, 2009
Articles, Marketing
By
Douglas Waldo, University of Sarasota
Robert Wharton, Palm Beach Atlantic College
Abstract
Confronted by an increasingly competitive environment, combined with the need for expanded portfolios, lenders are faced with the need to accept greater risk. In doing so, competitive pressures have called for more accurate risk assessment of mortgage portfolios. This study analyzed the predictive ability of variables [...]
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December 17th, 2009
Articles, Marketing
BY
Radoslav P. Kotorov
Program in Institutional Theory and History
Department of Applied Philosophy
Bowling Green State University
310 Shatzel Hall
Bowling Green, OH 43403
Fax: 419/372-8191
E-mail: rkotorov@notes.bgsu.edu
Abstract
The concept of virtual organization is part of the broader concept of the firm and its economic function. It is a new concept brought into existence by developments in computer networks, which are changing the [...]
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December 16th, 2009
Articles, Marketing
BY
Dr. Herbert Kotzab,
Assistant Professor
Department of Operations Management,
Copenhagen Business School
Solbjerg Plads 3, DK-2000 Frederiksberg;
E-mail: hk.om@cbs.dk
and
Dr. Andreas Otto
Assistant Professor
Department of Business Logistics
University Erlangen-Nürnberg
Theodorstraße 1, D-90489 Nürnberg
E-mail: otto@logistik.uni-erlangen.de
Abstract
The academic discussion in the logistics field during the past ten years was and is driven by the term ‘Supply Chain Management’ (SCM). Oliver and Webber (1982) introduced this [...]
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December 16th, 2009
Articles, Marketing
Introduction
Marketers in a variety of industries build and leverage their brands to develop new business lines and open new markets. A relative newcomer to the use of branding is the high tech industry. There, where innovation can erase competitive advantage in a matter of months, companies such as Hewlett-Packard, Compaq and Microsoft are all [...]
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December 16th, 2009
Marketing
By
Gary S. Robson
Associate Professor
Campbell School of Business
Berry College
Mount Berry, Georgia 30149-5024
grobson@campbell.berry.edu
(706) 233-4070
Jerina Ah-tive
Senior Lecturer
Seychelles Institute of Management
Victoria, Mahe, Seychelles
Indian Ocean
jerina.ahtive@cws.cwplc.com
ABSTRACT
In the United States, efforts to improve costing methods have produced more useful management accounting information during the last two decades. Yet, [...]
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December 16th, 2009
Articles, Marketing
By
Terrence Mills, BBA
A. Bruce Clark, Ph.D.
Texas Southern University
ABSTRACT
Because of gaps in the marketing literature regarding the relative change in the market value (i.e., “price tag”) of a corporation (i.e., a good) for the year before, and the year of, a CEO change, this study was conducted. Fortune 500 companies were examined for the years of [...]
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