Following are the some marketing glossary:
Global Marketing (global marketing) – the further development and deepening of international marketing. Global Marketing is used by global organizations that are trying to conduct its production and sales activities, considering the whole world as one big market, where its regional and national differences do not play a decisive role.
Marketing differentiated (differentiated marketing)-type of marketing, in which the organization seeks to develop multiple market segments with a specially developed products for them and specific marketing policy. Offering a variety of products and marketing mix, the organization expects to achieve more sales and gain a stronger position in each segment of the market than its competitors.
Integrated Marketing (integrated marketing)-type of marketing, based on the unity of external and internal marketing. Purpose of integrated marketing – to put at the service of consumer activity across the organization. Integrated marketing is a two-tier system. The first level – the coherent and coordinated the functions of marketing, carried out with the position of consumers. The second level provides with the same position alignment of all parts of the organization.
Interactive marketing (interactive marketing) – kind of marketing, ongoing service organization, understands that the quality of the service depends largely on the quality of the relationship between seller and customer service. The client considers the quality of services not only from the technical side (master auto service station quality repaired vehicle), but also in terms of functional quality of service (whether master attentive and polite).
Marketing concentrated (concentrated marketing) – kind of marketing that is used when an organization has a greater market share in one or more small market segments, as opposed to concentrating efforts on a small percentage of a large market. Marketing concentrated effective for organizations with limited resources, small businesses. To implement it requires a deep study of small segments of the market and high reputation of the product organization on these segments.
Marketing mass (mass marketing) – kind of marketing undertaken by the organization for the mass production of a product intended immediately to all buyers. This market segmentation study of consumers and are not held. For example, at one stage of its activity the company “Coca-Cola Company produces one type of drink, implementing it in all markets. This approach allows you to sell products at the lowest prices. However, the implementation of mass marketing requires high marketing costs, resulting primarily from the fact that the promotion of a product designed and those who never buy the product.
Multichannel marketing (multichannel marketing) – the form of marketing, in which the organization creates two or more distribution channels to service one or more market segments. For example, sales of building materials will be brought directly to construction organizations, and through wholesalers and retailers.
Multilevel marketing – the same as network marketing.
Marketing undifferentiated (undifferentiated marketing) – the form of marketing, in which the organization, although it had a segmentation of the market, ignoring the specifics of the individual segments of the market and goes on the entire market or the largest of its segments with one product. Organization rather focuses on what is common to the needs of consumers, rather than on what they differ from each other. They are developing products and marketing plans, designed for the greatest number of potential consumers. When used an undifferentiated mass marketing of goods movement system and massive advertising campaigns, which aim to create in the minds of a favorable image of the product. Thus the cost savings achieved due to mass production of the same product, low levels of supplies and transportation costs, using the same type of advertising campaigns. A disadvantage of this approach is that the most powerful segments of trying out many producers, resulting in a high level of competition. As a consequence, often is the preferred development of smaller segments.